Coco Johnson joins Relativity as professional Vice president

Relativity Media has drawn on Coco Johnson for everyone as professional Vice president of selling close ties.Johnson most lately labored at leading mobile media company JiWire and offered as Vice president at Current TV, where she brought mix-platform ad sales and partnership development.She'll dually are accountable to Relativity Boss Ryan Kavanaugh and Terry Curtin, who had been lately named prexy of theatrical marketing.In her own new position, Johnson is going to be dealing with Fortune 500 brands to build up robust marketing programs around movies, transmedia, along with other premium content created under Relativity's film, television, and music divisions, in addition to Rogue's digital content studio.Johnson will lead marketing close ties with respect to Relativity's expansive slate of films such as the approaching "Immortals," "Haywire," "Act of Valor," "The Raven," "21 and also overInch and Relativity's untitled Snow Whitened pic.During the period of her 20-year career, Johnson has additionally performed key leadership roles in other blue nick media companies, including Wired, Ziff Davis and CNET, showing that she'll bring an abundance of experience and knowledge of new media strategy, top quality content and sponsorships to Relativity.Johnson has additionally labored at Yahoo!, where she spent six years controlling proper accounts in entertainment, retail, consumer packed goods and technology. Furthermore, Johnson released Variety's digital platform Variety.com as mind of marketing and advertising. Contact Shaun Sneider at shaun.sneider@variety.com